FASHION WEEK INTERNATIONALE

Mostly, I am not a big fan of VICE Magazine, but the Vice TV productions sometimes are very recommendable. Berlin Fashion Week started today, but you might be interested in how the same event is celebrated in cities that don’t get as much attention as Paris, Milano or New York. In the series Fashion Week Internationale, journalist and ex model Charlet Duboc travels to e.g. Seoul, Jamaica, Tel Aviv and Nigeria and digs deeper into the countries’ culture, ideals of beauty and societal challenges. Find all episodes here or just search on Youtube.
AUGUSTIN TEBOUL AT BERLIN FASHION WEEK


Once more Berlin Fashion Week came and went; but some impressions are still lingering on. Like the presentation by Augustin Teboul, atmospherically illuminated by a wonderfully warm and bright light concept. The collection is black and dominated by intricate lace and crochet elements. As usual, you might say, but experts agreed upon a progress in Augustin Teboul’s work which in this collection became evident in more graphical and ethnical elements. Check out for yourselves here!


BOESSERT/SCHORN WEBSITE ONLINE


The website we designed for one of our favourite Berlin fashion designers Sonia Boessert of Boessert/Schorn is now online! The design process was a little accidental: the grey patchwork-pattern in the background originally was composed to visualize a grid system we wanted to lay behind everything and fill with different content and images. It happend that Sonia liked it so much that she wanted it to actually be the design for her website. And as client is king we implemented this idea.

BERLIN FASHION WEEK JULY 2011
CROWDFUNDING »OE MAGAZINE«



Together with more than 30 photographers, stylists, hair & make-up artists and models we were part of a fun project during the last weeks. We took care of the visual concept and layout of »Œ Magazine«, which is a new fashion magazine that focuses on Berlin’s fashion scene. The magazine is non-commercial and is in parts financed by crowdfunding. Check out the project’s campaign video here on WeFund and if you like it, feel free to support a good cause!
Contributing photographers: Amos Fricke, Dirk Merten, Lars Borges, Christoph Schemel, Andreas Lux, Jochen Arndt, Rachel de Joode, Clément Martz
Contributing stylists: Christian Stemmler, Christof Post, Rainer Metz, Åsa Lundström, Brenda Barr, Antje Gohlke, MAVEN, Julian Zigerli
Contributing hair & make-up artists: Alexander Soltermann, Henriette Höft, Manuela Kopp, Miriam Jochims


SHOP OPENING: HAPPY SHOP IN BERLIN


So nice to see that Berlin makes one small step after the other towards being the exciting fashion capital everybody likes to talk about. Yesterday we attended the shop opening of »Happy Shop« on Torstraße and we think that this colorful shop with premium and middle priced clothes with a playful and humourous attitude adds another facet to Berlin’s fashion assortment. The head behind the shop is designer Mischa Alexandra Woeste, known from her fashion label, Smeilinener. Happy clothes, happy people, happy music, happy food, happy Maven : )


VALENTINO DOCUMENTARY ON SVT PLAY


Hurry, hurry, until Saturday, January 15th, you can watch the Valentino documentary on Swedish public service online channel SVT Play (that means if you can tolerate that the parts in Italian language are subtitled in Swedish, only). Besides insights into the crazy world of fashion, the documentary offers entertainment, tension & supense and a lot of emotions exchanged between Valentino and his partner and companion Giancarlo Giammetti.

MAKING OF: FASHION SPREAD


A lot of things kept us busy in December, for instance the art direction and production of a fashion spread for a new Berlin based magazine. We chose an approach which included a great deal of crafting and painting – so nice to get away from the computer for some time! Here are some behind the scenes pictures, we’ll keep you posted with the final results…

TOP 5 PANTONE COLORS IN FASHION



Womans Wear Daily has published a list of Pantone Colors that fashion designers used most for their 2011 spring collections.
1. Honeysuckle ( 15,5%)
2. Regatta (14,8%)
3. Coral Rose (14,0%)
4. Beeswax (13,3%)
5. Peapod (10,3%)
Leatrice Eiseman, executive director of the Pantone Color Institute, refers to exotism when she analyses the color scheme, the chosen colors are supposed to give people a lift in times of concern about the economy and life in general. Also WWD relates to escapism: The designers use colors from far-away countries to make the consumers forget their everyday problems. For more color psychology, even regarding the men’s collections, click here.

