»Monki!«, I’d say if you asked me for a fashion brand that uses a strong and unique visual language in its communication. Just think of their website, magazine, store interiors… And once more the Swedes show us how to maximize corporate consistency designwise: Stockholm based architect studio Electric Dreams recently completed the project »Fabricville«, which is the name of Monki’s (and Weekday’s) headquarter in Gothenburg. The corridors were transformed into a busy village street and the meeting rooms are colorful little cottages. You get carried away to Monki world, when you look at the pictures, don’t you? I really like the playful approach and story-telling of Monki’s creatives, but I was also relieved when I read that the people’s work places have »basic, neutral colour schemes«…

Photos: Electric Dreams